GIULIO x Moncler Maya 70. Campaign Strategy & Trade Planning.

A person wearing a black shiny puffer jacket stands against a plain gray background, with an assortment of colorful puffer jackets tucked into their waist.

Leading the strategy of the sell-out launch campaign for the Moncler Maya 70 campaign on GIULIO. Competing against huge retailers, I led a campaign project that created anticipation and produced a campaign that delivered commercial success and aligned with both brand identities.

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