VOYA Brand Launch Dubai Event Creative Direction

A woman in a white gown playing a saxophone at an outdoor event stage decorated with white flowers and informational banners about the brand VOYA, with a clear sky in the background.

Visualising the VOYA brand through event styling for the brand launch in Dubai.

Working remotely with a production team based in Dubai, I delivered territory-relevant event styling concepts for engaging installations. The event styling successfully told the brand story, focused on product USPs, while encouraging more UGC across social media than any previous brand event.

Display of three perfume scent diffusers on white pedestals with greenery, labeled Lavender, Rose and Camomile, African Lime and Clove, and Coconut and Jasmine, in front of a wall with VOYA branding.
Display stands labeled with different skincare or wellness themes: 'LIME & MANDARIN,' 'LAVENDER,' 'VOYA & BODY RANGE,' and 'HAND CARE,' decorated with white flowers and greenery, set in a bright, modern interior with large windows showing a city view.
Display boards advertising VOYA body treatments, including spring tides, cancer wellness, and aromatherapy, in a wellness center.
A glass distillation setup with a conical flask containing red flower petals and yellow liquid, connected by tubes and a stand, with reed diffusers and potted green plants nearby.
A woman with long, curly brown hair wearing a fitted red dress and beige sneakers standing in front of a white background with green and yellow decorative designs and the word "VOYA" at the top.
Outdoor event setup with two white pillars, one labeled "Grounded in Science" and the other "Certified Organic," decorated with white flowers and greenery, with a city skyline in the background.

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