VOYA Marketing Assets: Creative Direction & Product Styling

A lit white candle with the word 'VOYA' on it, placed on sand with a blurred background.

Art direction, product styling and delivery of updated marketing creative.

Not stepping too far from the core brand identity, the focus was to refresh marketing imagery with sharper, brighter images, creating assets that stand out and evoke a sense of the product USPs.

A woman with clear skin and blue eyes holds a skincare product near her lips.
A white jar of VOYA luxury body butter with a gold lid on a reflective surface, surrounded by dried seaweed, with a purple background and blurred shadows.
Close-up of a woman with closed eyes and a smear of white cream on her cheek, possibly skincare.