VOYA Marketing Assets: Creative Direction & Product Styling

A lit white candle with the word 'VOYA' on it, placed on sand with a blurred background.

Art direction, product styling and delivery of updated marketing creative.

Not stepping too far from the core brand identity, the focus was to refresh marketing imagery with sharper, brighter images, creating assets that stand out and evoke a sense of the product USPs.

A woman with clear skin and blue eyes holds a skincare product near her lips.
A white jar of VOYA luxury body butter with a gold lid on a reflective surface, surrounded by dried seaweed, with a purple background and blurred shadows.
Close-up of a woman with closed eyes and a smear of white cream on her cheek, possibly skincare.
Woman relaxing in a bathtub with her eyes closed, surrounded by steam.
A woman receiving a facial massage at a spa, lying down with a white headband and robe, eyes closed, a relaxing expression.
A close-up of a glass dropper with a yellow flower petal inside, holding a single droplet of liquid at the tip, against a plain pastel purple background.
Close-up of a green lime tree with ripe limes hanging from the branches, and a yellow bottle labeled 'VOYA' lying on a reflective surface in front of the tree.
A jar of yellow balm cream next to a box labeled 'VOYA Totally Balm Cleansing Balm' on a light purple surface.
Three yellow spray bottles labeled VOYA with gold caps, standing upright on a reflective surface with some white and beige liquid splashes around them.

More projects

Woman relaxing in a bathtub with steam, eyes closed, with dark hair and a black leafy top.