E-Commerce, Retail and Brand Consultant Based in Ireland
I work with small and medium-sized businesses and start-ups to build clear, profitable e-commerce and brand strategies, tailored to your customer, your team and your goals.
With 15+ years of in-house retail experience, I know what it takes to drive e-commerce sales and grow a brand. I make it straightforward and support you to make sure it actually gets done.
E-Commerce Strategy and Growth
From launch strategy to scaling established brands.
Launch Strategy: Platform selection (from Shopify to marketplaces), integration, logistics optimization and launch roadmaps for a smooth go-live.
Performance Audits: Identifying friction points in your digital trade strategy, conversion data, and customer spend.
Commercial Planning: Setting performance goals, international marketing execution, and ROI optimization.
Campaign Strategy
Whether you’re starting from a blank page or need a fresh perspective on an existing plan, I work with you to build campaigns around clear KPIs and a realistic delivery plan.
Brand Identity & Tone of Voice: Developing the guidelines and "personality" that make your brand recognizable and consistent.
Customer Profiling: Defining exactly who your audience is so your creative assets actually resonate with them.
Creative Quality Control: Ensuring your imagery and assets are both on-brand and commercially effective across all channels.
SKU & Range Management: Organizing your product catalogue from a brand perspective to make shopping intuitive for the customer.
Branding & Creative.
Ensuring your brand identity and assets are both on-brand and commercially effective.
Content & Campaign Roadmap: Map out your full year of trading moments and commercial goals, leaving you with a full content plan and delivery guidance.
Single Campaign Support: Hands-on support to bring a major campaigns to life. We build the roadmap and assets together so you have the confidence to run the next one yourself.
Book Your FREE Introduction Call
Not sure if I am the right fit for your business?
10 minutes discussing your business goals and what I can do for you.
20 minutes giving you actionable advice.
A free, no obligation, try before you buy service.
