GIULIO Digital Rebrand. Brand Strategy & E-Commerce Transformation.

Modern clothing store fitting room area with black curtains, a gray bench, and a rack of clothes in the background.

As Multi-Channel Lead for GIULIO, I oversaw a digital rebrand that aligned the look and feel of the website with the brand's flagship store, while leading a marketing and e-commerce trade strategy that consistently hit growth targets.

Working with team members from across the business, both in the JD Sports offices and in the original GIULIO head office, I delivered a strategy based on the commercial knowledge of the JD team, adapting it to be competitive in a luxury market.

Three models wearing different men's stylish suits on white background.
A fashion advertisement showing two models: a man on the left in a dark suit labeled "After" and a woman on the right in a maroon dress labeled "Hours." Below them, a third model in a black and white suit stands against a black background.
An advertisement on a smartphone screen features a person wearing a black helmet and a shiny black jacket, holding a long, dark red flower. The background has bright, vibrant colors blending into each other. The text on the screen promotes a collaboration between Moncler and Alyx.
Three smartphones displaying fashion and designer content, with the first phone showing a woman holding a black bag against an orange background, the second listing a designer spotlight on Dries Van Noten, and the third showing black designer handbags and shoes.
Black and white photo of a woman with curly hair wearing a puffy jacket, standing against a background with strong shadow contrast.
Woman in pink sequin jumpsuit with open back and crisscross straps, standing in front of a black background.
Pink football cleats with a matching pink purse reflected on a shiny black surface.
A pink designer handbag with a large 'V' logo on the front, set against a black background. Text at the top reads 'Luxury Gift Guide' and 'The Most Wanted Bags.' 'Shop Now' is written at the bottom left.
Cover of GIULIO magazine featuring a man in a blue suit and a woman in a bright green suit, standing against a neutral background, with text indicating men's and women's tailoring and a prompt to shop tailoring.
Back view of a woman with a top bun hairstyle wearing a red blazer against a plain light background.
Three smartphones displaying an online clothing store's promotional sale screens. The first phone shows 'Sale Up to 50% OFF', the second lists brand names with discounts, and the third offers an extra 20% off with a code in front of a woman in a red outfit.
Close-up of a person wearing a dark blue Gucci suit with the signature interlocking G pattern, and a white shirt cuff visible at the wrist.
A pair of gray and purple Balenciaga sneakers on a gray surface.
A woman wearing a shiny black puffer jacket, a beanie with "FENDI" written on it, sunglasses, and striped pants, standing against a contrasting background with her hands in her pockets.
Black Friday sale advertisement offering up to 50% off on selected items.
Black and white photo of a woman wearing a thick, textured coat and holding a large furry handbag, standing in front of a crinkled fabric backdrop.
A man and woman standing in front of a brick wall and concrete pillar, both wearing brown tops. The woman is leaning against the pillar with her hands in her pockets, and the man is standing next to her, looking directly at the camera.
A woman with long light brown hair, wearing a black shiny leather blazer, holding a matching black shiny handbag, standing against a dark green and red abstract background.

Selected Projects: