ABOUT ME
With 18 years of experience working in e-commerce and creative for retail, my career has taken me from fashion styling, to brand and marketing leadership roles at brands including VOYA, Aran Woollen Mills, Regatta, and JD Sports Fashion.
Along the way, I've built a strong understanding of what it takes to grow a brand both online and offline, from strategy and forecasting, to creative direction and storytelling. Now I've taken the plunge to go freelance, bringing that experience to small and medium-sized businesses to build the kind of clear, sustainable strategies that bigger brands invest heavily in, but tailored to fit your team, your budget, and your goals.
My Approach
I specialise taking what might seem overwhelming and making it doable. Whether you're launching your first e-commerce site, refining your brand identity, or scaling your online presence, I break down complex strategies into clear, actionable steps.
I love balancing the creative with the commercial, ensuring your brand looks distinctive and feels authentic while driving real, measurable results. From hands-on shoot concepts and production to campaign strategies, styling, and copywriting, my approach ensures every element works together cohesively.
