ABOUT ME
With 15+ years of experience working in e-commerce and creative for retail, my career has taken me from fashion styling, to e-commerce, brand and marketing leadership roles at brands including VOYA, Aran Woollen Mills, Regatta, and JD Sports Fashion.
Along the way, I've built a strong understanding of what it takes to grow a brand both online and offline, from strategy and forecasting, to creative direction and storytelling. Now I've taken the plunge to go freelance, bringing that experience to small and medium-sized businesses to build the kind of clear, sustainable strategies that bigger brands invest heavily in, but tailored to fit your team, your budget, and your goals.
MY APPROACH
I specialise taking what might seem overwhelming and make it doable. Whether you're launching your first e-commerce site, refining your brand identity, or scaling your online presence, I break down complex strategies into clear, actionable steps.
I love balancing the creative with the commercial, ensuring your brand looks distinctive and feels authentic while driving real, measurable results. From building e-commerce trade strategies, to shoot concepts and production and campaign strategies, whatever the project my approach ensures every element works together cohesively.
BOOK A CALL TO DISCUSS YOUR PROJECT
Not sure if I am the right fit for your business?
10 minutes discussing your business goals and what I can do for you.
20 minutes giving you actionable advice.
A free, no obligation, try before you buy service.