Brand, E-Commerce & Campaign Consultant Based in Ireland
I work with small and medium-sized businesses and start-ups to build clear, profitable e-commerce and brand strategies, tailored to your customer, your team and your goals.
With 15+ years of in-house retail experience, I know what it takes to grow a brand. I make it straightforward and support you to make sure it actually gets done.
How Can I Help?
From a full brand reposition or e-commerce strategy, right down to a single campaign or a day's styling. I work on a project and package basis, so you get exactly what you need, when you need it.
In-House Retail Experience, Freelance Flexibility
I've worked in senior positions inside well-known retail and lifestyle brands including JD Sports Fashion, Regatta, Aran Woollen Mills, VOYA and Gola Classics. That means I know how businesses work from the inside. When I work with you, I bring that same level of thinking, without the expense of a full-time member of staff or the commitment of a retainer.
Book Your FREE Introduction Call
What I Can Do For Your Business
Trade strategy, P&L management and commercial planning.
International e-commerce and digital marketplace strategy.
International marketing strategy development and execution.
Customer & marketing performance analysis, data insights and spend optimisation
Order fulfilment and logistics optimisation.
E-Commerce Trade Strategy & Integration
Brand Building
Brand identity, guidelines and governance.
Tone of voice development and application.
Customer profiling and audience definition.
SKU catalogue and range management from a brand perspective.
Creative quality control — ensuring imagery and assets are both on-brand and commercially effective.
Campaign & Creative Support
Campaign strategy, roll out and reporting.
Content production and creative briefing.
Content optimisation for platform and audience.
Marketing channel optimisation.
Shoot production, creative direction and product styling.
PACKAGES & BOOKING
A marketing and strategy audit and roadmap in 2 X 60 minute calls
An initial call where we discuss your current marketing and goals.
You'll receive a detailed roadmap document
A second call where we discuss and tweak your roadmap.
We look at your user journey, customer acquisition and customer retention. The plan that includes quick wins and long term goals that are realistic to the size of business and team that you have. From there I will set a realistic timelines and KPIs to get to where you need to.
A strategy and roadmap to getting set up online with 2 X 60 minute calls.
Call 1: Discover your products, audience, and goals
You'll receive a detailed roadmap document
Call 2: Walk through the plan, amend and answer all your questions
A marketing and strategy audit and roadmap, with hands-on support and results reviews.
Week 1-2: Full audit + 2 strategy calls where we build your roadmap.
Week 3-9: I implement your top 2-3 revenue opportunities (chosen from: abandoned cart emails, welcome series, product page fixes, post-purchase flow, review system, or cart optimization).
Week 10-12: Monitoring and tweaks.
Week 13: Results review call - we look at what worked.
Please book an initial 10 minute call and we can discuss
